Liven ACE
Employer brand and values
For the employer brand project for Liven, the task was to create a visual language of values — something emotional, memorable, and alive. We imagined each value as its own atmospheric state. The ACE sky is intentionally not realistic. It takes inspiration from comic book culture — expressive, dramatic, and slightly ostentatious — to empower ACEs as superheroes.
A changing sky can feel limitless, hopeful, or full of energy — just like the experience of growing inside a team
Aspiration — a clear blue sky bright and full of possibility. Collaboration — a dark sky with a rainbow crossing through it — for connection and harmony through differences. Entrepreneurship — a powerful thunderstorm: energetic, fearless, and impossible to ignore. Together, these values form the abbreviation ACE.
Merch
But the biggest challenge was in the execution: finding the balance between minimal typography and emotional sky footage, somewhere between ironic merch aesthetics, postmodern quotations, and something genuinely empowering.
The ACE culture in Liven
ACE evolved into a symbol of people who embody all three qualities at once. Inside this universe, ACE heroes are free to grow into the sky itself, moving through different atmospheric states and discovering new heights.
Credits
Many thanks to the whole team for the trust, collaboration, and energy behind this project
- Stanislav Pashynskyi — Head of Marketing Design at Liven
- Yaroslav Liushnia — Designer at Liven
- Milena Lysak — Corporate Communications Manager at Liven
- Lilia Fatalchuk — Employer Brand Lead at Liven
- Eugenia Tytarenko — Head of HR at Liven
- Mykyta Pluzhko, Olena Nikulina — Idea, Art direction, Design
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